An Unmanned Aerial Vehicle (UAV), is an aircraft without a human pilot. The flight of the UAV is controlled by remote control by a human, known as Remotely-Piloted Aircraft (RPA). With the advancement in technology, drones have become autonomous. It means that they use artificial intelligence to collect data without human intervention. They are being used in various fields such as agriculture, industrial units, the military, etc.
For decades, drones are not just high-tech military machines, now they are commercially used for different purposes. Also, they have become remote-controlled recreational entertainment for kids, and most importantly, the most usage of drones is in photography. The drones now find their application in some service-oriented businesses. Also, some businesses are using drones to boost their sales and attract new customers.
Tips For Using A Drone To Boost Your Business
Determine Your Niche
It is important to choose the approach before you plan on boosting the business using drones. You have to consider if you want to promote yourself as a real-estate photographer or wedding drone photographer. Once you have found the niche, you will be able to understand the target audience and respond accordingly.
After determining the niche of your business, you will be able to learn the main leverage points that will help you to market the business idea to potential customers.
Choose the Marketing Platforms
In the current time, the online presence is essential for running a successful business. There are plenty of online platforms where you can market your business and goals. A dedicated business website is an essential part of any marketing plan. On the other hand, social media sites such as Facebook, Instagram, Twitter, YouTube, LinkedIn, etc. can be helpful to promote your drone business.
Some people find that they want to invest the effort and time at the same time. There is no right or wrong but only depends on the time and abilities.
Professional Name
The first thing that every business opts for is to choose an original, unique, and professional name. The name of the company reflects the business goal, services, vision, etc. Before you choose a name for your business, make sure that there are no other businesses with the same name. Also, try not to overdo the name, although keep it simple and short.
Drone Business Ideas
Online Drone Course Creation
If you are an experienced drone pilot, then you can produce and sell online drone courses. It will help the new users of the drone to use them for future commercial purposes. On the other hand, it can be a great way of generating income. On various online platforms, you can create a series of drone courses to break down the instructions by topic, level of experience, and area of specialty.
There is a seemingly endless number of online learning platforms for creating, hosting, and marketing online courses. You can find the best fit for your goals and needs. Also, you can line up the training courses and cover all the materials that will help the learners to pass different drone tests.
Drone Rentals
If you own the drone then you can start a business by renting the equipment or your services to other companies. The technology and skills your business is having might be the requirements of another business. Before you lend them your drones, you can allow them to try before buy.
On the other hand, some businesses require the one-time need of a drone. It can be a great opportunity for you to rent the drones for their one-time event or project. You can create online platforms to rent your drones to different companies or individuals after verifying their details.
Event Photography
For life’s most memorable events, a bird view is a unique vantage point and it can be of great value to those who plan to have outdoor weddings or any other special celebrations. If you own a drone, then you can start a business that can appeal the customers who don’t want to miss a moment or attend a unique event. It can be a profit-making endeavor and low investment.
Drones provide panoramic perspectives and dynamic images that are the building blocks of coveted memories. A full-day income can reach a thousand dollars or more depending on the work and brand image. Apart from that, the post-production services can help you to earn more.
Before you enter a drone business, you will have to buy insurance for unforeseen damages or accidents.
Roof Inspection
Starting a home inspection business that uses drones can be profitable. Apart from the traditional ways of a house inspection, drones are the fastest alternatives because they provide aerial views. With drones, you can inspect outdoor spaces such as chimneys, HVAC systems, gutters, roofs, etc. without causing any damage to the inspector, property, or environment.
The drone inspection is cheaper and makes an attractive option for those who want a quick inspection without any damages. Some certified home inspectors can use the drone. It means you can rent them the drone for inspection purposes. If you want to enter the inspection business, then you can get a certification in the field. As a result, you will have more income than before.
Insurance Claiming
The use of drones for insurance claiming is a new business. It is the efficient and safest way to assess the damage from the events like natural disasters, flooding, theft, etc. Nowadays, more than 15 percent of commercial drones are used for insurance purposes. The key to success in this business is to build relationships with the adjusters and local companies.
In times of crisis, the adjusters are in a hurry because they want to claim and handle the human resources accurately and safely. If you are in this business, you can deploy the drones with the team to take images of damage and generate reports out of them. As a result, the claims can be processed quickly with greater sensitivity to the needs of those who handle damage and loss.
Survey and Land Mapping
Another business for drones is surveying which is the process of large and precise measurements of the land. The drones can be used for drawing the boundaries and creating maps using surveying software. It requires detailed measurements and photograms taken from different distances at hundreds and thousands of angles.
The images at different angles help to form 2D or 3D orthomosaic maps. On the other hand, drones can be used for infrastructure and map features such as sites and mines. As a result, you can market the drone skills for mapping and surveying purposes and make more money than ever.
Drone Business – Marketing Drone Businesses
The use of a drone has changed over the past few decades. From military purposes to commercial purposes, now drones are being used by hobbyists or professionals. The professional users of the drones have diversified their expertise by learning the skills of different applications of the drone.
If you want to boost your business, then you can use drones for marketing. On the other hand, the most important marketing element in the current time is the online presence on social media sites and websites. It helps to attract potential customers. Also, you can use digital marketing to promote the business of drones.